Short answer: "AI visibility" tools split into a few groups. Native and free dashboards (Shopify's Agentic Commerce dashboard, Google Merchant Center) tell you whether your products are eligible inside a platform's own AI-commerce rail — start here if you're on Shopify. Enterprise platforms (Profound, AirOps) are powerful and priced for marketing teams. Cross-assistant monitors (Otterly, Peec, and similar) track where you stand across ChatGPT, Claude, Gemini, and Perplexity. The right pick depends on your platform, your budget, and whether you want a tool that just flags problems or one that also hands you the fix.
More shoppers now open ChatGPT or Perplexity and ask what to buy instead of typing into a search box. If the assistant's answer names other stores and not yours, you never got to compete — and you may never see it happen. So a whole category of "AI visibility" tools appeared almost overnight. It's crowded and a little confusing. This guide sorts it out by what each type actually does, so you can pick without buying the wrong thing.
First: these tools answer two different questions
Most of the confusion in this category comes from mixing up two very different questions:
- *Are my products eligible in the AI-commerce rails?* — whether your feed and product data qualify to appear when an assistant brokers a purchase (for example, a product showing up in ChatGPT's shopping results via Shopify's integration). This is about your data and your platform's plumbing.
- *What do the assistants organically say and recommend when a shopper asks?* — when someone asks Claude "best organic-cotton basics" or Perplexity "where should I buy trail-running shoes," do the assistants name your store, name a competitor instead, or say something about you that's flat wrong?
A tool that's great at question 1 can tell you nothing about question 2, and vice versa. Know which one you're trying to answer before you shop.
The native, free tools — start here
If you're on Shopify or selling through Google, you already have real tools included:
- Shopify's Agentic Commerce dashboard (free, in your admin). With Shopify's Spring '26 Agentic Storefronts, your products can surface inside ChatGPT, Microsoft Copilot, Google's AI Mode, and Gemini — and the dashboard gives you an AI-channel visibility score from your actual store data, shows which products are eligible for AI recommendations, and points at gaps to fix. It's genuinely useful and it's free. The catch: it's Shopify-only, and it mostly answers question 1 — your eligibility in Shopify's own rail — not what the assistants recommend on their own.
- Google Merchant Center AI insights + Search Console (free). The clearest signal on whether Google's AI is surfacing your products and pulling your content into AI answers.
- A manual ChatGPT audit (free, but tedious). Ask the assistants your category's real buying questions yourself and write down who they name. It's the cheapest way to see question 2 — most merchants just never make time to do it every month.
Verdict: do these first. They cost nothing and they're foundational. Their limit is that they're platform-specific and lean toward eligibility, not organic recommendation across every assistant.
The enterprise platforms — Profound, AirOps
These are deep, capable platforms built for marketing and growth teams at funded brands — content-at-scale engines, big dashboards, sales-led onboarding, enterprise pricing. If you have a growth team and a budget line for this, they're strong. For an independent store owner doing this alongside everything else, they're overbuilt and overpriced.
The cross-assistant monitors — Otterly, Peec, and friends
These track your brand and product mentions and your share of voice across ChatGPT, Perplexity, and Gemini, starting around $29/month. They're good at question 2 — telling you where you stand and who's beating you. The common gap: most of them flag the problem and stop there. You still have to work out why the assistants skip you and what to change.
How to choose
| If you are… | Start with… |
|---|---|
| On Shopify, want the basics for free | Shopify's Agentic Commerce dashboard + Google's tools |
| A marketing team with budget, many brands | An enterprise platform (Profound, AirOps) |
| Mainly wanting cross-assistant share-of-voice numbers | A monitor like Otterly or Peec |
| An independent store — any platform — that wants the fix, cheaply | Read the next section |
Where sqrly fits
We built sqrly Pulse for the store the enterprise tools price out and the native dashboards only half-cover — the independent merchant, not the enterprise marketing team. Honestly, here's where we're a fit and where we're not:
- Cross-assistant and organic. We check what Claude, ChatGPT, Gemini, and Perplexity actually say when a shopper asks your category — whether they name you, name a rival instead, or get a fact about your store wrong. That's question 2, across all four assistants, in your free snapshot.
- Any platform, deepest on Shopify. We go product-by-product on Shopify, and we also work for WooCommerce and custom stores — the ones a Shopify-only dashboard can't touch.
- The fix, not just the flag. When we find something, we hand you the correction: for some things a ready-to-paste draft (an
llms.txt, corrected copy for a false claim); for others a specific, plain-English step-by-step. Nothing is ever published to your store without you. - $9.99/month, no account. Your private dashboard link is the login. Cancel anytime.
We're new and small, and we'd rather tell you that than pretend otherwise. If you're a marketing team at a funded brand, an enterprise platform will out-feature us. If you're an independent store that wants to know what the assistants really say — and get the fix — that's exactly what we made.
Run a free snapshot across all four assistants and see where you stand. It's yours either way, no account required.