Where it stands
The AI sales expert is a Shopify app, live in production on our own test stores, and we’re accepting our first pilot shops. More commerce platforms are coming soon. sqrly Pulse, our AI-visibility monitor, shows how ChatGPT, Claude, Gemini and Perplexity see a store; it starts with a free AI check and is $9.99/month as a subscription.
Why now
The townsquare has moved. People now ask ChatGPT, Claude, Gemini, and Perplexity what to buy, and personal agents like Meta’s Muse and Instinct do the buying for them. AI is becoming a sales channel of its own, and agents recommend the stores whose products they understand best. A thin listing gets skipped. A store that can actually explain its products — to a person or an agent — wins the sale.
To be straight about it: AI agents that complete a purchase entirely on their own are still rare today. What’s already here is shoppers who ask an AI assistant first and then land on a store with a specific question, ready to buy. Morgan Stanley expects shopping agents to drive up to $385 billion, 10 to 20% of US online spending, by 2030.
Sources: Adobe Analytics via Digital Commerce 360 · Morgan Stanley via Digital Commerce 360
Why independent stores
An independent store is a person who cared enough about something — teas, trail gear, violin strings, sea-moss supplements — to stake their livelihood on knowing it better than anyone. The internet was supposed to give those people a level playing field. Every platform shift since has quietly tilted it back toward whoever has the biggest team: SEO had consultants, marketplaces had agencies, ads had budgets.
Working with real stores, the same thing kept showing up: the good independent shop simply isn’t in the AI answer — not because its products are worse, but because nobody told it what these systems need to see. Big brands will have agencies for this. Small stores get skipped by default. sqrly exists to un-skip them.
Founder
Florian Mandel founded sqrly in 2026 in San Francisco. His background is in e-commerce (he worked at Wayfair), and most recently he was a technical product manager in enterprise generative AI, after an MBA at Harvard Business School. More on the About page →