Your store is now checked against Perplexity — the AI your most serious shoppers use

Our free AI-readiness report just gained a fourth column. Alongside Claude, ChatGPT, and Gemini, every report now asks Perplexity what it tells shoppers about your store — live, with real web search, the way its actual users experience it.

Why Perplexity, and why now

Each assistant we check has a different audience. ChatGPT is the biggest crowd. Gemini is woven into Android and Google. Claude skews toward professionals thinking through considered purchases. Perplexity is something else again: it's the one people reach for when they're in research mode — comparing options, checking claims, deciding where to put their money. It answers with citations, like a search engine that reads everything for you.

That makes it disproportionately important for stores. A shopper who asks Perplexity "best ceramic-coated frying pan that isn't Teflon?" isn't idly chatting — they're close to a purchase, and they tend to trust the cited answer they get back.

What we saw on day one

We ran the new column against stores we'd already assessed, and one result stopped us. For a young supplement brand, Perplexity didn't just fail to find the store — it told the shopper, in so many words:

"I could not reliably identify a business at this domain… I'd avoid buying a supplement from a site I can't verify."

Read that again from the merchant's side: an AI with millions of research-minded users is actively steering shoppers away — not because the product is bad, but because the site's public footprint was too thin for the AI to verify it exists. Meanwhile the same store was findable by ChatGPT and Gemini. Every assistant sees you differently; checking one tells you almost nothing about the others.

The fixes, as usual, are unglamorous and mostly free: machine-readable product data, real policy pages, a consistent name across the pages assistants read. What's new is being able to see which assistant needs them.

Check where you stand

The free report takes about two minutes and now covers all four assistants — what each one says about your store, what it gets wrong, and who it recommends instead: assessment.sqrly.ai/check.

Sqrly helps online retailers show up — knowledgeably — for every shopper and every AI assistant. Join the waitlist.