An llms.txt is a plain-text file at your domain root that tells AI assistants who you are, in your own words — so they don't have to piece your story together from forum posts and third-party pages.
What llms.txt is
It's an emerging convention: a short, machine-readable summary of your business and your most important pages, published at yourstore.com/llms.txt. Assistants that fetch it get an authoritative description straight from you.
What to put in it
Keep it factual and current: what you sell, what makes you different, your key policies, and links to the pages you most want assistants to read — your about page, top categories, guides, and FAQs. Plain language beats marketing copy here.
Let Pulse write it for you
Subscribers don't have to start from scratch. In the llms.txt next-move drawer, Generate my llms.txt writes the file from your store's own scan data — ready to copy or download. It's cached until your next full scan, and you can rewrite it once a day. Review and edit it before you publish; you're always the one who puts it live.
Where to host it
Publish it as a real file at your domain root so a crawler can fetch it directly. Once it's live, Pulse's next scan checks for it and looks for the effect on how assistants describe you. For more, see where AI agents read about your brand.