AI shopping surfaces need to see your store's policies before they'll confidently recommend or transact with you. Missing or hard-to-find policies quietly hold you back.
Which policies assistants look for
Publish clear terms, privacy, and refund/return pages — ChatGPT's shopping surface, for example, requires them. Pulse's readiness check flags any that are missing or unreachable.
Answering the shipping question
Shipping cost is one of the questions buyer agents ask most, and one they most often can't find an answer to. Add a one-line shipping summary near the price on every product page, so an agent gets a straight answer in the moment it's deciding.
Linking them in your feed
Having a policy page isn't enough if your product feed doesn't point to it. Make sure your policies are linked in your feed metadata, so agents reading the catalog can find them — not just visitors browsing the site.