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Pulse checks four assistants — ChatGPT, Claude, Gemini, and Perplexity — because your customers are spread across all of them, and each answers from its own knowledge.
The four
- ChatGPT — the widest consumer audience, and the furthest along in shopping.
- Gemini — the ambient assistant built into Google's products and search.
- Claude — smaller but fast-growing, skewing toward considered purchases.
- Perplexity — answer-first search for people researching before they buy.
Why all four
Each assistant crawls differently and knows different things. We see it constantly: a store Gemini describes accurately is invisible to ChatGPT; a brand ChatGPT recommends draws a blank from Claude. There is no single "AI" to be visible to — so Pulse checks each one, cold, the way a real shopper's assistant would encounter you. For the background, see who uses which AI assistant.